at g10code the people with customer contact each have a personal calendar which is shared with the others. So that we can see what others are doing / when they have events without using free/busy.
One annoyance with that is that I get reminders for every event that has a reminder set. Regardless if I am attending or not. Could you maybe add an option (default on) to only show reminders for events that one of my identities is attending (or where I am the organizer)? I am sure there is a usecase for reminders for everything that is why I suggest an option for this for people who want the old behavior. I think this could be added under General -> Personal options.